Social media has become an essential part of our day-to-day lives. Businesses of all sizes and shapes have started making the most of available mediums. Today we will try to get tips on social media for small businesses. There are a plethora of small businesses eyeing social media to market their business/services. However, majorly these small businesses are failing or not having the ability to make optimum use of social media for their business growth. There are many ways on how to effectively use social media for established brands, but the topic of social media for small businesses . consistent with Digital state of eMarketing India 2017 Octane Research:
60% of small businesses promote their business on social media. 50% specialize in SEO and 35% use multi-channel marketing funnel.
70% of small organizations consider content strategy as their primary marketing activity.
52% of business owners are using social media to efficiently address customer engagement.
More than 20% of business owners said that they are making 50% and more business and profit using social media.
The primary reasons for the low turnout are uncertainty on an application of social media, calculating return on investment, and persuading employees/stakeholders to clinch social media. Hence it’s important to deal with the elephant within the room and analyze how beneficial is Social media for small businesses.
Social media for small businesses is a good way for emerging businesses to get leads and build a reputation. If regularly updated, social media can deliver more results as compared to other mediums. Social media for small businesses gives brands a foothold of control over the content that they want to post. Also, since social media may be a two-way dialogue process, it helps businesses to instantly identify what is benefitting them. Social media for little businesses also helps generate Word of Mouth, which is one of the best tools for emerging businesses.
Social Media for little businesses |Tips to effectively use Social Media
Define your audience
The first and foremost important part that tiny businesses should specialize in is to define their audience. This helps Increase small businesses to devise their social media strategy accordingly. The audience should be defined basis age bracket, sex, location, users’ online behaviors, their likes, interests, and preferences. For niche products, business owners can even target users supporting their birthdays, anniversaries, and important milestones. Audience targeting plays a crucial role in the outcome of the results. E.g.: a local small shop selling footwear should not target users with interest in entertainment. The shop definitely won’t get the desired results.