You order things online and it takes way more time to arrive than it should. Plus, a few items are missing within the package. Frustrated, you take to the vendor’s Facebook channel to voice your concerns and expect to be compensated.
And despite repeated prodding, there’s complete radio silence at the other end.
The experience didn’t feel good, did it? you think maybe this business doesn’t care about you – how you trusted it to give you a good experience and it shattered this trust instead.
For social media strategists, there is a lesson to be learned here.
As a business owner, social media gives you limited chances to make a good impression. How you take advantage of these changes might make your business or break it.
- 42% of Twitter users expect to expect a business to respond to their inquiries within an hour.